Dr. Steven Stack and Gov. Andy Beshear at a press conference a few months ago |
"The mandate did matter because we told people what we needed them to do; we told them for weeks and they didn't do it. You know, we put in place a mandate—compliance went up dramatically," Stack told writer Sara Berg at the end of a long reply to her question, "How do you get more people to mask up?"
He said "consistency of messaging" and model behavior are important. "We've been very clear that it's a public health measure, that it's what we need to do in order to get Kentucky open again, to keep people safe, and get people back to school, to work, to play," he said, adding later, "They appear to be a really simple, but very powerful, tool."
Stack and Beshear have said that the mask mandate stopped the strong surge in cases that the state saw in July, but they have continued to press for compliance as the daily number of new cases has grown in recently.
Berg noted that such topics are being politicized, and asked, "How do you make it apolitical?"
"Well, by saying it—pretty much," Stack replied. "We've said over and over and over: 'This is not about politics. It's purely about public health and if we don't do it, we're going to pay a consequence and more people will get sick. When they get sick, they'll go to the hospital, some people will die.' We made the point that it really isn't about any ideology. And what you have to do then is try to enlist people, a diverse array of people to show that it's not politics. So that includes diversity in gender, ethnicity and social status. You need a variety of people modeling the behavior."
He added, "This is a time when it's an all-hands-on-deck moment for leaders—whether they're elected political leaders, appointed people like me, physicians, nurses, teachers, principals and superintendents of schools, CEOs of businesses. All of us who have the capacity to understand just how serious this is have a responsibility to model these behaviors and consistently message why it is so important in order to depoliticize it and remove it from ideology and identity politics."
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