Sunday, June 13, 2021

Health plans' campaign to get shots in arms moves to heart of Eastern Kentucky; each of five sites will offer ten $100 gift cards

Kentucky Health News adapted the state Department of Public Health vaccination map (click it to enlarge) to show counties in the "Shots Across the Bluegrass" tour. This week's are in boldface type.

At a different county health department in the heart of Eastern Kentucky each day this week, Kentucky's health-insurance companies will give away ten $100 gift cards to people who get a coronavirus vaccination.

The Kentucky Association of Health Plans, the lobbying group for companies offering health coverage in the state, said in its Friday press release that Visa gift cards would be given "while supplies last." Spokesman Tyler Glick said Sunday that each site would have 10 cards to hand out.

Each session will run from 9 a.m. to 2 p.m. ET, starting in Lee County in Monday. The "Vaccines for Visas" project will be in Owsley County on Tuesday, Breathitt County on Wednesday, Magoffin County on Thursday and Leslie County on Friday. Appointments are encouraged, but walk-ins are welcome.

KAHP Executive Director Tom Stephens said in the release, “We’re trying to reach those that have been sitting on the fence. This promotion will be raising awareness, which is half the battle.”

Last week, the group started its a “Shots Across the Bluegrass” vaccine tour with Kentucky Sports Radio broadcasts from five Kentucky counties, including stops in London and Manchester, near this week's counties.

Counties in the area have some of the state's lowest vaccination rates. In them, the percentages of the county population that has received at least one dose of vaccine are Laurel, 29%; Clay, 26%; Owsley, 28%; Lee (which has a state prison), 39%; Breathitt, 34%; and Leslie, 35%. The statewide vaccination rate is 48%; Woodford County is tops with 63%.

The health-plan group said its members are also using "digital and radio ads, member incentives, coordinated transportation for plan members, pop-up clinics, homebound vaccination visits, text and email campaigns, yard signs, billboards, outbound calls to members prioritized by risk tier, personalized assistance from advocates with sign-ups and digital site navigation, letters, and follow-up on second dose appointments if a plan is alerted that a member has not received the second dose based on claims data."

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